Review for TapToDates.com, the Mobile Site for Serious Dating
Overview
In our increasingly technology-driven world, the realm of dating has to improve and change to keep up constantly. This means dating sites are forced to either change to fit the changing audience’s tastes and ways of communicating, or fall behind and be lost in the shadow of thousands of other dating sites. For TapToDates.com, the choice is clear. To attract a modern-day audience, a dating site must be like the audience, constantly mobile. Sites such as Tinder have also taken advantage of this evident nature within the population. People no longer sit on computers searching for matches. Everyone has a phone, and thus the time is for mobile apps to come to the forefront. TapToDates.com, like others, thus stress their mobile app and mobility in general.
TapToDates.com, like Tinder and other sites, serve the more mobile inclined of the population. This tends to be younger people, but more mature people can be part of the audience as well if they have given into the surge of mobile devices and the rise of the app market as a result. However, unlike sites like Tinder, TapToDates does not focus on casual relationships. TapToDates fills in the gap Tinder leaves behind, the gap of those who are mobile, but who are looking for more serious relationships. TapToDates serves this audience by squeezing a desktop dating site into the size of an app but loses none of the functionality for it. While the site does still operate a desktop version, it stresses its app, made for both Apple and Android markets. It can see that people are on the go more now than ever, even when looking for a relationship. The experience is thus as fast-paced as other mobile dating sites but focused on somehow getting two moving targets to connect and form lasting relationships.